World Radio Day was celebrated on 13th February 2019.
Flahavans used this day to celebrate a new case study about the use of radio to increase their sales.
A multi-platform collaboration study was carried out over a three week period in 2018 when Flahavans Overnight Oats, a new product to the market was launched.
Based on Independent research, the study showed that the radio campaign stimulated increased interest, brand awareness and ultimately encouraging trial and education of this new breakfast concept. The campaign delivered strong results for this new product launch.