David Coleman teamed up with Pharmaton for their Back to School Campaign. According to research by Pharmaton, 52% of parents struggle to get their children back into a routine for the school year and a further 49% of parents rehearse a school run through in advance.
The Pharmaton Kiddi range helps parents to give the best nutrition to their children and to assist with healthy physical and mental development, by providing essential vitamins and minerals such as Vitamin D and calcium. This is vital to help each day get off to the best start, especially during the busy school season ahead.
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