Sonia O’Sullivan, former Olympian partnered with Always #LikeAGirl to encourage girls across Ireland to keep playing sport.
Data from the most recent Always Confidence & Puberty Survey*, shows that by the end of puberty, over half of girls surveyed (64%) will have quit playing sport. How many times have we heard comments like “girls shouldn’t play that sport” or seen girls’ teams playing in half-filled arenas? What impact does this have on girls and their desire to play sport throughout puberty? These are critical questions that Always, leader in global feminine care and the brand committed to championing girls’ confidence, is asking – an activity recognised for its profound and long-term impact in helping girls build and maintain confidence. As the world prepares for the 2016 Olympic Games, Always wants to urge, encourage and inspire girls everywhere to Keep Playing #LikeAGirl.