NK Management is a celebrity management company, representing the genuine stars of the arts, music and broadcasting communities here in Ireland, adding value to the corporate world and how it communicates itself, and using the most famous faces and people in the country . It nurtures, advises, negotiates and represents the best interests of its celebrity clients in all commercial dealings. Typically, as these people are in great demand, the initial service is to screen and advise on the most appropriate projects, campaigns or individuals with whom to do business, or to be seen publicly to represent or endorse. All jobs are contracted and these negotiations are part of the NK Management service. They act as a conduit between paying customer and celebrity client, constructing heads of agreement and final contract.
Here's a snapshot of the NK Management celebrity service:
* PR and ad agency liaison
* Request screening
* Personal appearances
* Product endorsement
* Contract and fee negotiations
* Planning and scheduling
* Event management and set up
* Press liaison
* Broadcast and print PR
* Destination management
* Design approval
* Speech writing
* Crisis PR management
* International appearances and events
If you are looking to buy into celebrity in some way or if you are an advertising or PR agency, NK Management can source the right celebrity and give your campaigns added attraction and impact . The association of one of its celebrity clients with your campaigns can raise awareness and drive consumers or businesses to interact more readily with your activity, as they see the relevance of a particular celebrity to themselves. Typically, and more specifically, the types of commissioned projects for our celebrities as requested from companies and brands, are:
* appearing in tv, press and outdoor ads * featuring in corporate literature, marketing materials
* using voice- overs
* consumer product endorsement
* public awareness endorsement
* speaking at conferences
* official openings
* hosting corporate events
* launch photocalls
* commissioning customised pieces
* charity endorsements
* press interviews
* television appearances
* celebrity judging
In all cases, the key to good celebrity business management is to recognise that when the celebrity world collides with the commercial world, the image is right, the cultures are similar and the people are comfortable with each other and with each other's views on the world. The celebrity brand reflects the personality of the brand or service it endorses; it mirrors the attributes and qualities of the partner brands. You almost have to ask a celebrity client, 'if I were a brand, what brand would I be' and this gives an instinctive, but very often accurate portrayal of where , in the commercial world, the person feels comfortable. Consider this question when you are contemplating using a celebrity to assist build your business.
