Bill Cullen is a successful entrepreneur. Listed as one of Ireland's top 100 businessmen. Bill was born in the inner city tenements of Dublin. One of fourteen children whose mother, Mary Darcy was a fruit seller, Bill was selling on the streets from the age of six.
Bill went on to set up his own motor business, which became the biggest Ford dealership in Ireland. In 1986 he took over the troubled Renault Car Distribution franchise from Waterford Crystal. His turnaround of that company is a business success story well chronicled in his memoirs “It’s A Long Way From Penny Apples”.
Sir Anthony O’Reilly commented, “Bill Cullen came from the rabbit warrens of despair in the slums of Dublin to become one of Ireland’s most inspirational business leaders”.
Bill has walked the talk and as one of Ireland’s top achievers he will inspire and challenge you to focus on your goals. He clarifies the key essentials that can change your life instantly. From Networking to Persuasive Communication, from Positive Attitude to Action Achievements, and he shows how You can get from Good to Great.
Bill is President of the Irish Youth Foundation, which raises €1.5 million a year for youth projects in Ireland giving opportunities for achievement to kids like himself.
Bill was a recipient of the Lord Mayor’s Award in 1998 for instigating the Children's Hour fundraising initiative, which raised €5.6 million for the young people of Ireland.
Bill was awarded the inaugural Princess Grace Humanitarian Award from the late Prince Rainier of Monaco in September 2004 for his involvement with youth projects in Ireland and was conferred a Doctor of Law of Maynooth University in May 2005. In April 2006 Bill was awarded the distinction of Chevalier De La Légion D'Honneur (which is a Knighthood) by decree of the President Chirac.
Of course, he is better known today as the boss of The Apprentice.




